####This is a reflection on the prototype shown in my fall semester Thesis II course in December of 2013. You can read in detail about the concept I presented in my last post.

Strengths:

  • Graphics
  • Storyline
  • Concept
  • Feel good/Uplifting
  • Wide Focus
  • Wicked Problem

Weaknesses:

  • Too Shiney
  • Story one-sided
  • Making lot of Assumptions
  • Not Grounded in Facts
  • Disparate research
  • Not synthesized, more constraints

###Areas to further explore:

In Interaction:

  • Small Business Supply Chain Access (as of now)
  • Enterprise Shipping Processes
  • Booking/Brokering Processes
  • Maritime Law
  • Voice/Interest of Artisan Companies

In Design:

  • Best Language to Use:
    • Not Selling Out Small Biz
    • Convincing Big Companies to Play
    • Consumer Trust/Brand Loyalty
  • Simple Initiative/Brand/ Tagline
  • Synthesized/Service Design Blueprint
  • Angle/Perspective - Strict

In Technical:

  • Coding (rails framework)
  • Databases
  • Cross Platform/Device Agnostic

What to refine and iterate?

  • Consumer Interface
    • flow
    • wires
    • journeys
  • Enterprise Interface
    • flow
    • wires
    • journeys
  • Offline Interactions/Components
    • What are they?
    • Where are they needed?
  • Strategy Towards Environmental Impact/Carbon Footprint
    • Define Need
    • Benefit and/or Value

What is not yet explored?

  • Why beer? Why brewers?
  • What does this look like at a micro level?
    • Locally?
    • Regionally?
  • Deeper discussions with product makes of all kinds.

UX-Overfocus

  • Popularity
  • Combination of Consumer, Small Biz, and Enterprise
  • Proximity to product being a factor
  • Modularity, fitting all lifestyles

UX-Underfocus

  • Defining focus, actual need
  • Scaling
  • Fun factor and playfulness